MSL, and it's founder Steve, has been helping farmers for years from his workshop in Christchurch. Steve has designed new technology, built and supplied components and equipment for some of the biggest names in the industry—and many of the tools you’re already using on your sheep or cattle operation, including Zebra barcode printers have been supplied by MSL.

Since Agtrac’s closure in early 2025, MSL has stepped out of the background to supply Zebra barcode printers and other products direct to farmers. No more middlemen. Just reliable gear, straight from someone who knows the industry inside and out.

Steve lives in Christchurch with his wife and enjoys getting into the outdoors when he’s not working to support New Zealand’s farmers.